Process Analysis Essay on My Writing Process Example | Topics and Well Written Essays - 750 words

Process Analysis on My Writing Process - Essay Example I had the mandate of addressing an academic audience in the controversy essay and the general audience on the public argument essay. As such, in addressing the different audience distinct writing techniques had to apply. In the academic audience, I dedicated my time and works to informing audience on the different controversies that exist I relation to reference topic. For example, I shared the arguments and counterarguments on increasing fuel prices with an aim of reducing global warming. This I did with an open mind, gave facts, and assumed a neutral position. In addressing, the public on the public argument essay, I changed the vision of my audience by using a convincing tone to make them support my views. I did this by narrowing my information to a shorter topic befitting my position. For instance, I detailed all the benefits of increasing fuel prices for purposes of controlling global warming. Moreover, the two audiences adopted distinct introductions. Indeed, I used facts and b ackground information to address the academic audience in the introduction of the second essay. Furthermore, the context of the information changed with the audience. For example, in the public argument essay, the context changed to only the benefits of increasing fuel prices. Actually, in this context, the demerits of increasing fuel prices for controlling global warming did not surface. Consequently, the context of my information had a direct connection with the purpose of the address. In fact, in my controversy, the purpose of the information.

At-Risk Students Assignment Example | Topics and Well Written Essays - 1000 words

At-Risk Students - Assignment Example Some factors are predetermined to be causes of risks for dropping out of high school among the youth. Most of these are but not limited to: having divorced parents or undergoing divorce; lack educational support at home; financial instability; lack ties to community, school, and peers; high rates of mobility; little or no extra-curricular activities; has a long history of being unsuccessful academically; being emotionally unstable; sufferers of physical, emotional or sexual abuse; have psychological and/or addiction problems; have no health care plans; juvenile law-offenders or gang-members; or have not finished the grieving process for the loss of important loved ones (McGee, 2001). The presence of one or a combination of any of these risk factors increases the stress levels of students, which makes them lose focus on studying and instead lets them dwell more on such problems. In addition, the lack of a proper support groups or guidance counselors would leave these youths unable to cope with the strains both in the home and in the self, which could prevent them from properly learning, and would ultimately lead them to self-pitying, hopelessness, and eventually dropping out from school or pursuing their chosen careers. Most students recognize the need to graduate in order to improve their lives, so it would be absurd to think that they chose to drop out for no sound reason (Pillow, 1997). They would even show signs to teachers or advisers that they want to finish school but they might not know how to do this effectively. These indicators would show up in behaviors such as showing up in class despite having low grades, submitting half-done homework and taking or retaking exams despite previous scores. However, it  does not get enough support and encouragement from their teachers in being pushed forward to graduate, or if they feel that they do not receive any help, these students would feel discouraged and even think that it is not worth doing anymore since help is not available anyway.

Legal Effects of the Mabo Case in Australian Law

Legal Effects of the Mabo Case in Australian Law The Mabo cases are some of the most well known cases in the Australian legal system, this paper will focus on the Mabo v. Queensland, a case that was litigated over for almost a decade in the Australian high court, this case was a monumental step for indigenous people in Australia. From the colonisation of Australia by the British in 1788 The native Australians (Aboriginals) have fought to claim back their land, but it was seen by the first Australian colonists that Australia was terra nullius and therefore the indigenous people had no claim to land rights. There are many different points that need to be addressed before we can show that the legal effects of the Mabo case have turned out to be deceptive. The Mabo cases were seen by many people in Australia as a victory for indigenous people throughout Australia, but for some indigenous people it was not seen in the same light. A long battle between the indigenous people and the commonwealth had be going on since the first settlers had arrived in Australia and claimed the land as terra nullius (un-inhabited), even though Australia was clearly not un-inhabited. The indigenous people of Australia had a long and devoted relationship with the land and had set-up their families and homes on this land. In 1982, Eddie Mabo began an action for a declaration of native title over the Queensland Aboriginal land claims. They argued that terra nullius had wrongfully been used by the settlers that colonizied Australia, because for thousands of years indigenous Australians had enjoyed a relationship with the land that included a sense of ownership. In 1992 the High Court of Australia rejected terra nullius and the myth that the first settlers had used to deprive indigenous Australians of their land. In doing this, it recognized that native title existed before the arrival of the first Brittish colonists. The judgment became known as the Mabo decision, one of the most controversial decisions ever seen in an Australian court. It was a decision that was quite hard to fully comprehend, as there was no deffinition to which native title existed in Australia. Mining and other industry groups were not happy with the decision as it would take more time and money to gain leases on land and their applications may also be denied, but was celebrated by indigenous Australians and Paul Keating (prime minister), as an opportunity to appologise to indigenous Australians for the treatment they received and the taking of their lands. The Mabo decision in the high court awarded certain land rights to indigenous people, which were celebrated by some, but the terms and conditions that went along with the final high court ruling did not benefit all indigenous and had some negative effects on the indigenous, there are many requirements that must be met in order for an indigenous person / persons to claim rights to land in Australia, which some people see as unfair. For a long time before the first settlers came to Australia Aboriginals have inhabited what they called Mother Earth and there was a strong bond between the aboriginals and their land that they raised their families on, hunted on and built their homes on. The aboriginals roamed the whole of their country as the pleased and had many different sacred sites throughout, sites which had a link to their ancestors and what they called the dreaming, then in 1788 all of what they know and respected was taken from them by the white man, the first settlers had arrived from England and had claimed that land, that the aboriginals had called home for so many centuries, terra nullius (un-inhabited). With the arrival of the first settlers came with them a system of laws and government that had never been seen by the aboriginals. Laws and government that did not benefit the aboriginals in any way shape or form, laws that took away their land and left them with nothing. The indigenous people in Australia have suffered in different ways and forms from the days of the first settlers and have fought to claim back what many see as rightfully theirs, their land and their rights to own land and live, hunt and follow the way their ancestors lived on/ from the land. There have been many attempts by the indigenous to claim back their land and the MABO v Queensland is just one of many. Many of the land rights battles were started by the Milirrpum others v Nabalco Pty Ltd (1971), the Yolnga people brought an action against the Nabalco Corporation which had secured a twelve year mining lease from the federal government, ATNS. (2003), the argument was that the federal government had no right to offer a lease to the lands as they belonged to the aboriginal people. Justice Blackburn stated that native title was not part of the law of Australia and went on to add that even had it existed any native title rights were extinguished, ATNS, (2003), the rights of the indigenous were not heard until nearly two decades later when Justice Blackburns decision was overturned in the MABO others v Queensland others case, the indigenous peoples rights were considered for the first time since the colonization of Australia, Cullen, R. (1990). With the overturning of Justice Blackburns ruling the indigenous people of Australia have finally been given some legal rights to be able to claim some of their land back. But with these rights come quite a few guidelines and requirements that have to be met for an indigenous person to be able to make a claim to land in Australia, some of which in the Northern Teretory include, under the act the only land claimable is un-alienated Northern Territory land outside town boundaries, land that no-one else owns or leases, usually semi-desert or desert, also claims have been known to take a large amount to be decided and are often rejected by the government and Aboriginals must also prove to the government that they have a lawful claim to the land and that under their Aboriginal laws that they have a responsibility to sacred sites that they are trying to claim, Australiatrek.com. (n.d). Other states such as South Australia have different guidelines and requirements that have to be met in order to claim land some of which include the Pitjantjatjara Land Rights Act 1981 South Australia This gives Anangu Pitjantjatjara and Yankunytjatjara people title to 10% of South Australia. The land, known as the Anangu Pitjantjatjara Lands, is in the far north of the state. Just south of the Anangu Pitjantjatjara Lands lie the Maralinga Lands, this area was largely contaminated by British nuclear tests in the 1950s, this land in South Australia was returned to its Anangu traditional owners by virtue of the Maralinga Tjarutja Land Rights Act 1984 South Australia, Australiatrek.com. (n.d). To define native title, parliament passed the Native Title Act in 1993. Despite the mining industries anger, the act gives indigenous Australians very few new rights. It limits the application of native title to land which no-one else owns or leases, and also to land with which indigenous Australians have continued to have a sacred bond to. The act states that existing ownership or leases overrides the native title, although the native title may be given back to indigenous australians after mining leases have finished. If land is successfully claimed by indigenous australians under the act, they will have no rights over the developments of the land that they are claiming, including mining royalties. In conclusion i would have to agree and say that initially the Mabo decision would have been seen by indigenous Australians and by non-indiginous Australians as a win for all of the indigenous Australians living in Australia at the time of the decision.

History of Abortion Essay -- essays research papers

Ever since the Roe v. Wade Supreme Court decision in 1973, Abortion has changed its course in society. With the new decision made by the United States, abortion was now legal. Many abortions were performed before the Supreme Court decision, but the settlement made it less risky for the doctors involved. Abortion has caused society to be divided by a pro-choice group and pro-life group. Two groups with struggles that will never end. There are many different types of abortions that can be preformed. The type used depends on how far along in the pregnancy the woman is. In the very early stage of the pregnancy, up to 49 days after conception, the woman has two choices. The first is to take a combination of drugs. This is called a medical abortion. The embryo is then passed out. The other met... History of Abortion Essay -- essays research papers Ever since the Roe v. Wade Supreme Court decision in 1973, Abortion has changed its course in society. With the new decision made by the United States, abortion was now legal. Many abortions were performed before the Supreme Court decision, but the settlement made it less risky for the doctors involved. Abortion has caused society to be divided by a pro-choice group and pro-life group. Two groups with struggles that will never end. There are many different types of abortions that can be preformed. The type used depends on how far along in the pregnancy the woman is. In the very early stage of the pregnancy, up to 49 days after conception, the woman has two choices. The first is to take a combination of drugs. This is called a medical abortion. The embryo is then passed out. The other met...

Liko

Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . | ————————————————- Top of Form | 1 CORRECT| | Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n):| | | A)| functional benefit. | | | B)| experiential benefit. | | | C)| social benefit. | | | D)| psychological benefit. | | E)| internal benefit. | | | | | | Feedback: Difficulty: Hard LO: 01-01 Topic: The Role of Marketing Bloom's: Apply AACSB: Reflective Thinking Page: 07 Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product), experiential (what it feels like to use the product), and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT| | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | A)| It shifted marketplace power from retailers to manufacturers. | | | B)| It led to increasing dependence on the advertising element of the promotion mix. | | | C)| It led to the rapid growth and development of database marketing. | | | D)| It created a lessening need for advertising agencies to be accountable for their actions. | | | E)| It shifted marketing expenditure from non-traditional to traditional media advertising. | | | | | | Feedback: Difficulty: Easy LO: 01-03 Topic: Reasons for the Growing Importance of IMC Bloom's: Remember AACSB: Analytic Page: 14Major characteristics of this marketing revolution include: the growth and de velopment of database marketing. Many companies now have extensive databases containing customer names; geographic, demographic, and psychographic profiles, purchase patterns; media preferences, credit and other financial information; and other relevant characteristics. | | 3 CORRECT| | Which of the following statements is true about branding? | | | A)| Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity. | | | B)| A well-known brand has a competitive advantage in the market. | | C)| Companies trying to sell their products internationally do not benefit from having a strong brand name. | | | D)| The appeal of recognized brand names is declining. | | | E)| Many organizations view the process of creating and maintaining a strong brand as a liability. | | | | | | Feedback: Difficulty: Medium LO: 01-03 Topic: The Role of IMC in Branding Bloom's: Understand AACSB: Analytic Page: 15 With more and more products and services competing for consideration by customers who have less and less time to make choices, well-known brands have a major competitive advantage in today's marketplace. | 4 CORRECT| | ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | | | A)| Selective-demand| | | B)| Direct| | | C)| Trade| | | D)| Primary-demand| | | E)| Secondary-demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Primary-demand advertising is designed to stimulate demand for the general product class or entire industry. Selective-demand advertising focuses on creating demand for a specific company's brands. | 5 INCORRECT| | The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the product. The ad is an example of _____ advertising. | | | A)| consumer| | | B)| trade| | | C)| cooperative| | | D)| comparative| | | E)| primary demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers.The goal is to encourage channel members to stock, promote, and resell the manufacturer's branded products to their customers. | | 6 INCORRECT| | Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg's cereal. Which element of integrated marketing communications was being used in this case? | | | A)| Sponsorship| | | B)| Interactive marketing| | | C)| Direct-order advertising| | | D)| Sales promotion| | | E)| Exchange advertising| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Sales PromotionBloom's: Analyze AACSB: Reflective Thinking Page: 23 Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT| | SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. By co-sponsoring this event, SoBe was indulging in:| | | A)| trade advertising. | | | B)| direct marketing. | | | C)| personal selling. | | D)| primary-demand advertising. | | | E)| public relations. | | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Publicity Bloom's: Analyze AACSB: Reflective Thinking Page: 25 Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image. | | 8 CORRECT| | Advertisements, websites, press releases, brochures and po int-of-purchase displays are all examples of:| | | A)| intrinsic touch points. | | B)| company created touch points. | | | C)| consumer created touch points. | | | D)| unexpected touch points. | | | E)| extrinsic touch points. | | | | | | Feedback: Difficulty: Easy LO: 01-05 Topic: IMC involves Audience Contacts Bloom's: Remember AACSB: Analytic Page: 26 Company created touch points are planned marketing communication messages created by the company such as advertisements, websites, news/press releases, packaging, brochures and collateral material, sale promotions, and point-of-purchase displays along with other types of in-store decor. | | 9 INCORRECT| |During an internal analysis conducted for the creation of the marketing plan of PSA Peugeot Citroen, Europe's second-biggest car manufacturer, the company would have discovered:| | | A)| a potential market in the United States. | | | B)| the image of the company as an efficient manufacturer. | | | C)| how competition from Volkswagen is impacting the company's growth. | | | D)| untapped target markets. | | | E)| the current demographic trends in the environment. | | | | | | Feedback: Difficulty: Medium LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember and UnderstandAACSB: Analytic Page: 29 Another aspect of the internal analysis is assessing the strengths and weaknesses of the firm or the brand from an image perspective. Often the image a firm brings to the market will have a significant impact on the way the firm can advertise and promote itself as well as its various products and services. | | 10 INCORRECT| | The external analysis (done for the creation of the marketing plan) of the situational analysis would examine:| | | A)| the image of the company or the brand. | | | B)| the characteristics and buying patterns of the firm's ustomers. | | | C)| the firm's ability to implement the promotional program. | | | D)| the selection and evaluation of the ad agency. | | | E)| the results of t he previous marketing plan. | | | | | | Feedback: Difficulty: Easy LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember AACSB: Analytic Page: 32 An important part of the external analysis is a detailed consideration of customers' characteristics and buying patterns, their decision processes, and factors influencing their purchase decisions. | Bottom of Form

Harley Davidson Five Forces Analysis Essay

In our present competitive world in the business where customer preferences are continuously changing, prices of raw materials and cost of labour are increasing and global economy is becoming unstable, it is always been a difficult task for companies to stay and perform business. And these barriers have been a familiar scene in the global business. That is why for most companies in order to overcome such of these difficult challenges, innovativeness and the desire to be very critical and most anticipative of the changes in the industry and the whole global economy is highly necessary. Just like for Harley Davidson as the main focus of this study, even though the company currently established itself for being the highly rated motorcycle brand in the world, it is still not enough for the company to be relaxed and feel that they can be profitable and enticing to the market as years goes on. That is why in this paper it will directly focus on how do Harley Davidson’s competitors are doing at the present, what are some of the strategies that they do to compete. With this information about the competitors, how does this information be used by the company in terms of opportunities for them to use it as a strategy against them? Also, making use of this information to handle future threats as well, this is in order for them to anticipate and provide some immediate actions. In the second part of this paper, it will focus on how the company can apply Porter’s five forces tool in order to continually achieve competitive advantage over its competitors. Also at the second part of this study it will discuss on how motorcycle companies like Harley Davidson, can still earn above average return even though the company falls at the high-end market with more on the luxurious and recreation side and not as necessity for customers. Also, with that, what are the actors or contributors that will lead to that conclusion or will help attain that goal? Study of Harley Davidson’s Major Competitors As the pioneer and one of the oldest known brands in the motorcycle industry in the world, Harley Owners Group has been in the industry since 1983 and due to its growing influence worldwide, it already has over 1,000 chapters and over a million members worldwide. But, not all of its members own a bike; it is only the prestige and respect about the Harley machines that made them decide to be a member. As one of the strength of the company, it has been continually establish its brand as the number one brand in the world, with over 5 billion USD annual revenue annually. In terms of its competitors, the company’s main competitors, most specially in terms of design are the following: BMW, Victory, Honda, Suzuki and Yamaha, but among these lists, Honda has become the closest and toughest competitor of Harley Davidson’s motorcycles. (Harley Davidson Motorcycle, n. d. ). With the company’s main focus on design, quality and most specially durability, it continuously has been in the forefront of the high-end and luxurious motorcycle business in the world. That is also why 80% of the total revenue of the company comes from motorcycle sales. With regards to the company’s competitor, even though the company clearly dominates the American market as its origin, which has registered in the 2006 market share, the company has eaten up half of the market or 50% while far second and third are Honda and Suzuki with 15. 1% and 12. 9% respectively. But the question now is not just the American market but instead what this paper is focusing is what the competitors are doing in the global scene. Which is actually smaller, like for Canadian market, it drops to 38. 4% still relatively high, but what is more alarming and needs to be focus on by the company is on the European market which is only 10. 2%, but still the company has a noticeably high market share globally as it generates at an average of 33%. And this is more alarming because it will also follows that the company’s net revenue growth also shows very small in other major regions in the world. With this event, it is necessary for the company that it needs to strengthen its presence in these main regional markets, because in the long run, it will be a problem that the company needs to focus on. The two main reasons why these competitors starting to entice substantial number of customers are: (1) they have greater financial resources, like Honda and Suzuki, with their global presence, they have enough financial support in every region that they operate. Meaning to say these companies knows that they know how to make use of their money in enticing potential customers and retaining current customers as well and they can even compete with price and that will soon be a serious problem with Harley Davidson, since the competition is on how to innovate with technologically funded studies that will still provide quality as well as make the product still not that so expensive. Lastly, (2) these companies, like Honda and Suzuki are obviously more diverse than Harley Davidson; they sell a lot of products with a lot of brands and choices that customers can choose, from cars, to simple scooters up to high-end luxurious brands of motorbikes and not only that with wide variety of choices to choose from. This is another serious problem by the company in the long run, since these competitors knows how they can be well-trusted by the customers and if you made such products with quality in all of it, it will be a positive sign for these companies and that will create problem for the company. With these two main reasons, Harley Davidson needs to formulate a strategy that will address these problems in order not to further add problem in the future and also not to wait until the company’s edge in the global market be removed or at least be reduced. Also, based on this study, the company must also look forward in addressing these issues while they are still room to operate due to its continuing edge in the global market. (Harley Davidson (HOG), n. d. ). In the second part of this paper, the main focus is on how the company can effectively apply Porter’s fiver forces model in attaining competitive advantage. The five forces of Porter’s method that are popularly applied by companies are: (1) Potential entrants, (2) Buyers, (3) Substitutes, (4) Suppliers, and (5) Industry competitors. In each of these five forces, there is an important factor that contributes to the success or failure of each forces and this will be discussed separately as to how the company can effectively apply it. In the entry barrier, where it mainly focus on the potential entry of new products or brands, the company must continue to be very pro-active in this part as the competitors are becoming very aggressive in this area. What Harley Davidson should do is to increase the customer awareness of their motorcycle brand in some of the regions that they are starting to have a very low market share like in the European and Asian market. Studying cost advantage and relatively access to distribution are two of the most important focus that the company should do. Also, can be added to that is to have an in-dept study on the Government policies which might be the effect of low market share, because the territories that the company operates must also need to be well represented and not just putting up a business. In the rivalry determinants, which mainly focus on both the industry competitors and new entrant forces, the company should be mainly focus as usual on how they can have advantage over its competitors by not only anticipating future challenges and innovation that their competitors may bring but also be able to establish a well defined marketing and research and development study that will help the company confident enough in dealing with the market.  particularly, the factors that it needs to focus are: industry growth, always look on the potentials in the business and be first in formulating it to the market, product differences, at this point, which is already been the strength of the company, but still needs to do more and that is innovativeness where it also been the main focus of its competitors. The company must look on how they can provide its clients new and very attractive designs, but it should also have to look on the cost side as well. And lastly, is switching costs, for any company there should also be some intelligent cost study on how the company can still be appreciated by the customers and these can either come from service and parts and of course these should be well accompanied with excellent service and availability of parts which is also a big factor during actual competition. In the side of threat, what the company should look closely on how the innovative trend and pricing strategy trend that competitors is doing. Most of the time these is what is being target to Harley Davidson, since it has been recognized as a very expensive brand and at the same time more on respecting traditional design, competitors compete through these factors. So, what the company needs is that they have to anticipate these by introducing new and innovative styles and at the same time study some possibilities of offering some not so high cost brands which may also give additional leverage for the company. Another important study and important advantage of Porter’s Five Forces is supplier power, in this side it is also important for the company not only to look for the most efficient supplier but also study closely in terms of cost. Harley Davidson must be careful in forming up agreement with suppliers. Like they can have global partnership with some suppliers, most specially if some of these suppliers are proven that they serve the company well. This reduces the cost by having different suppliers in the different regions. That is why there are two ways that the company may apply: (1) the company must carefully look into suppliers that are effectively performing for the company, if there is, Harley Davidson must look into how they can formulate a global partnership in order to lessen the cost. And lastly (2) the company must also re-visit some suppliers that are not performing well and be able to replace it or make some better arrangement on how the company as well as the partner can have a more favourable output. Lastly, in terms of buyer concern, where two of the important force involved, buyers and competitors. At this point these are the greatest challenges that the company must look at since the competitors are very aggressive in this area, most specially in the price sensitivity and not much on the bargaining leverage. Price is always a problem with the company, since it continuously in the high-end brands. What the company should do is on how they can study on introducing brands that may target other markets which will still not compromise quality and cost. In the bargaining leverage, the company must look on how they can provide some better offers for some big markets, like in terms of wholesalers. Lastly, with regards to the question how can motorcycle companies like Harley Davidson, where its business falls more on luxurious and recreation brand of products which also targets high-end markets, which the question is on how they can continue to earn above average returns. It is obvious that for company like Harley Davidson, they have to focus more on how to deal with innovations is one aspect that they need to do. By strengthening its research and development and the usual attention to customer needs and preference is the key to continually achieve above average returns. Most specially the latter where still it is considered as the most important factor in the business. The main actors or contributors that needs to work on this one in order for it to materialize are the following: (1) Company’s human resources, which means that it should continually strengthen the technical expertise of the company, and lastly, (2) is to build partnership with some of the global and most recognized industries or companies which is what is lacking with Harley Davidson. People expertise and partnership through reliable and very influential companies are very important to the success of company’s these days. That is why with the help of the management team and its top executives, they need to recognized it as the main key to continually have a better return in the business. Conclusion In this study, it shows that for any company to survive in this very competitive world of business, company’s needs to be sensitive enough in understanding the competition and on how they can overcome it. In this paper it shows that even company like Harley Davidson, who still has substantial edge in the market, it still needs to be aggressive and continue to study on how they can attain competitive advantage. Like what resulted in this study that even though the company seems to have control in the American market, competitors are however starting to focus on targeting on market outside the American region, which shows that the company starting to slow down and competitors like Honda and Suzuki are rising up. This also resulted that due to financial capabilities and diverse status of these competitors which starting to give problem to Harley Davidson. That is why the company must look on these growing advantages and be able to formulate a strategy that can offset it. In the second part of this paper, it also shows that in order for the company to be aggressive and effectively achieve competitiveness, Porter’s five forces has been presented and for each forces, there are important discussions on how the company can apply it effectively and efficiently.